Unlike your average factory-to-dealer incentive, Kia incentives are designed to reel in customers, benefiting you, the buyer, by saving you money on the cost of a new car. Read on to learn more about factory-to-dealer incentives in general and Kia Incentives in particular.
Dealer Incentives: What’s the Deal?
Incentives are easy to understand. To generate sales on specific vehicles and models, manufacturers offer factory-to-dealer incentives that lower the dealer’s cost to buy a vehicle from the factory. The dealer, in turn, can choose to lower the buyer’s cost. When that happens, you get to drive home in a discounted car, minivan, or crossover SUV. However, dealer incentives vary from region to region and often season to season as well. The incentives your local dealer offers one month may not last through the next.
Kia dealers in particular offer low APR deals, military and student discounts, cash back bonuses, and special leases. Kia Incentives tend to be clear-cut, so you can glance over a deal and immediately know whether you qualify. For example, one recent incentive offers $4,000 cash back on Optima SX and SX Limited models for anyone who finances their Optima through Kia Motors Finance. That’s a fairly straightforward offer, but make sure that you understand the terms of any offer before signing the paperwork.
As you shop, keep in mind that the particulars of any one offer will change over time and may vary from dealership to dealership. As of this writing, there’s an Uber driver program available that allows active Uber Driver Partners take $750 off a new Optima. Another incentive, a student discount, gives any active student a $400 credit toward the Kia Optima. You’ll want to talk to Raceway Kia to see which incentives you qualify for and which incentives stack, so you can make the most of the incentive programs to maximize your savings.
False Incentives: Don’t Take the Bait from Other Dealers
Auto-to-dealer incentives are sometimes called “conditional cash,” because a dealership doesn’t necessarily have to give you the same discount it got from the factory. Many incentive deals aren’t publicized. You can ask a dealer directly about any possible incentives, but the dealer isn’t obligated to answer you. Before you head to Raceway Kia, however, you can always check Kia’s Special Offers page and actually see what incentives are available to you. Kia’s incentives programs are transparent and driver-friendly. And, unlike a lot of factory-to-dealer incentives, they’re designed to save you money on a new car.